Faithlife Design System

During my time at Faithlife, I evolved from working on diverse marketing web design projects to a focused role on the e-commerce design team. In this capacity, I was instrumental in improving the user experience and implementing new features across our e-commerce platforms.

A significant achievement was leading the charge on a complete overhaul of the web design system for Faithlife's entire digital ecosystem. This ambitious refresh unified nine separate sub-brands under a single, cohesive system. It involved designing brand new libraries with updated styles, developing new components and page templates, and a complete restructuring of the site architecture. To further streamline the user journey, I designed a new universal navigation, effectively bringing disparate products together under one unified site and significantly reducing friction for users moving between them. This extensive project also required close collaboration with product teams and writers to harmonize messaging and storytelling across all pages.